5 year old analyses logos
This is a fresh look at some world famous brands! While some of the comments the little girl has, are so very cute, they’re also kind of instructive. Designers can sometimes get bogged down in their work, or wade into the dangerous territory that is self contentment… Nice to have to break through the BS [...]
Life in Full Colour – Telstra refresh the brand
Telstra has announced its first major brand refresh since 1993 (when it transitioned from Telecom).
The ‘Life in Full Colour’ campaign has strayed from the traditional blue and orange logo and has introduced six colour variations of the very same logo – including blue, purple, pink and green. The campaign will be rolled out [...]
Michael Wolff ~ Creative Muscles
Michael Wolff describes the three muscles he needs in his design work.
The Muscle of Curiosity
The Muscle of Appreciation
The Muscle of Imagination
This is a great short film about how Michael Wolff’s creative approache.
(‘Wolff Olins’ was founded in London, in 1965 by designer Michael Wolff. They are a brand consultantcy).
Paulo Guti’s website
WWW.PAULOGUTI.COM
Finally !!! after working on this project for a little while its finally coming out the way I wanted; a simple, friendly easy to use website that showcases some of my work. I know what some of you might be thinking another website… but hey, if you are interested in some of the work that [...]
How Branding effects the Brain
In this clip from her talk at the Sydney writers festival, Lone Frank talks about experiments on the brain that involve the way we perceive and react subconsciously to branding, and how we are, essentially, slaves to advertising.
Unusual Logo Design
Check out this unconventional Logo design from Melbourne design agency Temperature
50 Re brands
A redesign can be worth its weight in gold if you get it right. There is a thin line between freshening up your design, and taking a step backwards with a redesign. Sometimes a redesign can be subtle and simple, and other times it can be a huge re-vamp of a company and it’s goals. [...]